An obligatory condition for such a system is the ability to solve the following tasks:
- Identify how a person learned about the product.
- Provide statistical information on the number of transitions for each promotion channel.
- Flexible to switch from one analysis object to another, depending on the current need.
Having gathered all together, we get a virtual model of call tracking.
Call tracking services allow:
- Identification of the traffic source that triggered the call.
- Collecting the necessary statistics to estimate the conversion of advertising to calls.
- Planning of knowingly profitable marketing campaigns on the basis of received data.
- Expanding your influence to foreign markets through virtual DID numbers of other countries.
This business solution includes the following set of services: voice DID numbers, API for obtaining statistics, substitution of the number on the site according to the scenario.